top of page

Who We Are

The Escondido Downtown Business Association is an all-volunteer, nonprofit organization dedicated to the marketing, support, and preservation of Historic Downtown Escondido.  A community we've proudly served since 1962. We bring together local business owners, merchants, and community members to enhance the downtown experience, advocate for our district, and produce the events that make Escondido's Grand Avenue come alive.

Our History

ESCONDIDO DOWNTOWN BUSINESS ASSOCIATION

The Escondido Downtown Business Association (DBA) was established in 1962 by a group of community-minded business owners. It was created to foster relationships among local entrepreneurs, advocate for the needs of downtown businesses, and promote Escondido’s historic downtown district. From the beginning, the DBA also served as a unified voice for its members in communications with the City, Fire Department, and Police Department.

HISTORIC GRAND AVENUE DOWNTOWN ESCONDIDO

Established in the late 1800s, Historic Grand Avenue has long been recognized as the economic and entertainment heart of Escondido. With its charming architecture, locally owned shops, art galleries, and diverse dining options, Grand Avenue offers a unique blend of old-town character and modern flair.

Downtown Escondido is home to a vibrant arts and culture scene, with public art, museums, and live music venues that bring the area to life day and night. Community events such as the weekly farmers market, seasonal festivals, classic car shows, and street fairs draw locals and visitors alike to stroll, shop, and celebrate.

Whether you're exploring the historic buildings, enjoying an outdoor café, attending an art walk, or simply taking in the atmosphere, Historic Grand Avenue invites you to experience the heart and soul of Escondido.

Board Members

The Escondido Downtown Business Association and it's Board Members are an all volunteer, non-profit organization.

heather thelan_edited.jpg

Heather Thelan

Owner

Hawthorne Country Store

Sara-Dean_cute_cakes._edited.jpg

Sara Richardson

Former Co-Owner

Cute Cakes Baker & Cafe

loretta.jpg

Loretta Scott

Owner

The Prism and Pendulum

Raven's Nest Gallery

DSCF1480(1)_edited.jpg

Adina Onda

Owner

Simply Adina Florals and Gifts

Bob_Carpenter_Sunnyside_Kitchen.jpg

Bob Carpenter

Co-Owner

Sunny Side Kitchen

Carol3_edited.jpg

Carol Rogers

Chair

Escondido Public Art Commission

LOUISA_MAGOON_Secretary_Escondido_Downtown_Business_Association_edited.jpg

Louisa Magoon

Owner

The Grand Tea Room

Downtown Escondido Art Scene

Want To Get Involved?

Stay connected with everything happening in Historic Downtown Escondido. This list is for community members, locals, and visitors who want to keep up with events, news, and downtown happenings.


📬 General Interest Newsletter Get event updates, community news, and downtown announcements delivered to your inbox.

Are you a downtown business owner or vendor? Head over to our JOIN page for the Business & Vendor Newsletter and membership information.

  • Instagram
  • Facebook
© 2026 Escondido Downtown Business Association. All rights reserved.

​​​​​

An all volunteer, non-profit 501(c)6 corporation. 

Providing marketing, support, and preservation of the

Old Historic Downtown Business District since 1962.  ​​​

ESCONDIDO DOWNTOWN

BUSINESS ASSOCIATION

243 S Escondido Blvd, #701

Escondido, CA 92025 

bottom of page